New ways to reach potential customers seem to emerge online every hour, so it's little wonder that some of these technology tools are ignored. One of the latest and most useful forms of marketing ...

QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...

Innocent Drinks, a beverage brand owned by Coca-Cola that sells juice and smoothies, captured over 25,000 consumer profiles from a recent digital out-of-home (OOH) campaign that leveraged QR codes, ...

For years, television has been a one-way street — brands speak, viewers listen. But now, that wall is breaking down. A simple trackable QR code on the corner of a TV screen can turn a thirty-second ...

Guest columnist Greg Glynn offers some tips on how to up your marketing game with QR ("Quick Response") codes. PHOTO / ADOBE STOCK Summertime in Maine means outdoor marketing opportunities for your ...

Rising from the forgotten-technology ashes, the QR code became ubiquitous in quick service restaurants during the pandemic. The use of these black and white, matrix-like barcodes skyrocketed in 2020, ...

Learn how QR codes in retail improve customer engagement, connect online and offline shopping, and create faster, more ...

QR codes are becoming an increasingly popular way to market your business. They are a great way to connect with customers who may not have the time or inclination to visit your website. Small business ...

Founder & CEO at Kochava, the leading mobile attribution platform and mobile data marketplace. 20+ yrs as a technology innovator and leader. With traditional in-store Black Friday deals waning this ...

Used creatively, this technology can expand the ways you reach customers. Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain ...