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Colgate’s new ad picks storytelling over science. It’s all about Smita Patil’s smile
Colgate’s advertisement featuring Prateik Smita Patil feels less like a conventional commercial and more like a video essay unfolding through snippets of his childhood. The ad opens with Smita Patil’s ...
NEW YORK, March 17, 2026 /PRNewswire/ -- Colgate(R) Optic White(R), a leader in oral care and teeth whitening, today announced the launch of its latest innovation, the NEW Colgate(R) Optic White(R) ...
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