After nearly two decades helping local businesses improve their SEO, I’ve seen the same pattern repeat: Companies invest in service pages, blog content and social updates—but without a strong local ...

When I published my analysis on the fading effectiveness of traditional local SEO, the response was immediate. Dozens of business owners and marketing teams asked the same follow-up question: “So what ...

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

Over the last few years we have been studying the catalogues of Netflix and Stan to see how much local screen content each service carries and how this compares to international benchmarks. Our first ...

In 52 Local SEO Strategies for SMBs, one strategy I mentioned was being a local content machine. (I also mentioned that if you aren’t necessarily someone who can create a lot of content, one option is ...

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for ...

Queensland University of Technology provides funding as a member of The Conversation AU. The following is an edited version of a submission to the Environment and Communications Legislation Committee ...