Here we review three experiments conducted on consumer behavior and discuss how leveraging these studies can boost your startup’s performance. Startups are synonymous with innovation. In this fiercely ...

AMES, Iowa — Do you feel blue? If so, try saying nice things to people. Not only can your kind words cheer others up, you may also feel better. "People walk around being so anxious a lot of the time.

As the pandemic spread in mid-March, psychologist Kristen Shockley got an email that would turn her life upside down: Her son’s day care was closing. Shockley and her husband, a start-up executive, ...

However, when I learn about the darker side of psychology and the experiments conducted for "science" or "national interests," I genuinely wonder if these experiments are truly necessary. I surfed the ...

The experiment with a 'standard uniform,' launched in 2023, has involved about 100 elementary, middle and high schools. The ...